About Us

“The whole thing about this business is you can’t lose your sense of self,” -Aaliyah.

Hey you. Yes, YOU. Welcome!

Just Be You Fashion is a lifestyle brand for the woman in progress striving to be the authentic version of herself everyday. It is our mission to provide apparel that is meaningful to you and brings you joy while also protecting your budget. We aim to inspire you with fresh, new designs so that you will be able to build your closet depending on your personal style and needs.

We hope jbyfashion becomes a conversation starter in today’s current society, especially in our Facebook VIP Group, Just Be You Fashion VIP. Wanna make it official? Join our mailing list and subscribe so you can Make a statement today!

Meet The Founder + Owner 

Twin mama Desarae empowers women to embrace what makes their style unique. The creator behind jbyfashion also highlights Black culture while infusing her passion for '90s culture and nostalgia. She became inspired from her blog, Official Desarae to reach women who needed a reminder: "Find YOU again". Realizing women shouldn’t have to shop in the men's section to find dope apparel to wear, in 2018 Just Be You Fashion was founded.